Sunday, February 9, 2014
Tuesday, February 4, 2014
Conjunctive ambiguity - what is that?
I discovered conjunctive ambiguity while reading Paul Hekkert article Design aesthetics: principals of pleasure in design. In simple words it means double meaning. For example when a pattern is ambiguous, it allows more then one interpretation. Apparently when we see these kind of designs we experience a "wow" effect which can be repeated over and over again depending on the case.
Why? It is all connected to evolutionary psychology so we prefer environmental patterns and features that are beneficial for our development of the senses in order to survive. Because of that we learned to enjoy discover this patterns and features.
So here are some examples of conjunctive ambiguity.
Institute du Monde Arabe by Jean Nouvel. What you see from distance is not just a beautiful pattern but also shutters that open or close depending on the sun.
Why? It is all connected to evolutionary psychology so we prefer environmental patterns and features that are beneficial for our development of the senses in order to survive. Because of that we learned to enjoy discover this patterns and features.
So here are some examples of conjunctive ambiguity.
Institute du Monde Arabe by Jean Nouvel. What you see from distance is not just a beautiful pattern but also shutters that open or close depending on the sun.
"Clouds" textile tiles could leave different impression if it was just one big piece of fabric. But here a closer look makes the viewer see that its multiple pieces that can be arranged in variety of shapes and colors.
Hidden Creativity: QR Code Portrait Hides Double Meaning
I would like to use conjunctive ambiguity in my design. My idea is to make a pattern as part of the seat design but the pattern will be created out of function. Details later...
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